From the Article

>Kauffman said that his company is primarily concerned with finding sustainable answers to a rising demand for animal protein, especially in the face of a growing global population. On Tuesday, the United Nations announced that the world population surpassed 8 billion.
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>Cultivated meat will offer a cruelty-free, low impact alternative to the current standard of operations in the meat business, according to Kauffman.
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>"I don't see this whole cultured meat industry replacing traditional meat, I think it will assist that industry," he said. "We didn't change the way we raise cattle or how we consume it for millennia. If we can fly to the moon with computers less powerful the iPhone, why won't we produce meat in an up to date way, philosophy-wise?"