I always felt like that was more of a publicity stunt to garner more "trust". Like other post said, they can't make money from giving it to the fbi... So let's fight them and show the people we can be trusted... Google has admitted that data mining and sharing is their most lucrative income. Apple just wasn't ready to come out of the closet yet. And with as many of the security breaches ALL these companies have had, its already out that none of their collected data is as "safe and secure" as they all claim.