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WiartonWilly t1_iu1ygm9 wrote

Reply to comment by Significant_Sign in Major breakthrough in cancer research: Papers reveal 'dark matter' that contributes to disease's growth by Ezekiel_W

Why use a well known and well understood concept (epigenetics) when you can repurpose a completely different word from a very different branch of science? 🤔

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Significant_Sign t1_iu2mgsh wrote

Yes! It's like they don't know we've been talking about epigenetics for more than 5 seconds and people are familiar with it. Even my mom has a passing familiarity and she is not a nerd of any persuasion. Except, they do of course know and this is grown adults still acting like they are adolescents trying to secure their in-group status with the cool kids. Boo to this buzzword marketing-speak becoming the norm in scientific circles.

Now if you'll excuse me, my back is aching.

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