It sounds like this is going to be more subtle and straight to the subconscious. It could be billboards or other things in the background, tv shots, pictures, etc. Tv companies want to give us commercials without looking like typical commercials as we are paying for “add free” subscriptions … I don’t think consumers are going to notice them as much as the intrusive bubble heads that you are talking about, but once you notice them I’m sure they will be equally annoying.