"The world is changed. I feel it in the water. I feel it in the earth. I smell it in the air. Much that once was is lost, for none now live who remember it. It began with the forging of the Great Rings. Three were given to the Elves, immortal, wisest and fairest of all beings. Seven to the Dwarf lords, great miners and craftsmen of the mountain halls. And nine, nine rings were gifted to the race of Men, who, above all else, desire power. But they were, all of them, deceived, for another ring was made. In the land of Mordor, in the fires of Mount Doom, the Dark Lord Sauron forged in secret a Master Ring, to control all others. And into this ring he poured his cruelty, his malice and his will to dominate all life. One Ring to rule them all! But even he cannot fathom why the children love the taste of cinnamon toast crunch"