Not sure, this is just to far in my opinion, consume almost never follows publicity, but when is about hating something, man people like to hate brands the same way they like to love them.Many examples in the making right now, like Netflix, Facebook, apple and many more, give it a couple weeks and you will see the amount of hate Tesla and Twitter will build up together, is not like 1+1 = success, is more like only one will survive.