Advertising/money killed (is killing?) the internet. Advertising/money will kill "No-Web" / chat-gpt.

Early search had few ad's, but showed all kinds of odd content that wasn't always relevant.

Google stepped up the game by simplifying things, making things very fast, and having minimal ads.

Google (and other search) then added in location aware algorithms allowing for more curated searches. This was good. A search of "new restaurants" is crap if it's returning stuff from 1,000+ miles/kilometers away when you just wanted to try some new local restaurants.

Advertising/Marketing industries realized that they could better advertise with more specific ads towards their customers by knowing things about you. Advertisers/Marketers wouldn't have to pay for ads for makeup for those who don't wear it ... or sports stuff for those who don't like sports ... or kids toys/clothing for those without kids, etc. On it's own, this wasn't actually a bad thing. But all new technologies also come along with new ways to abuse the system. Advertisers/Marketing saw huge profits, google got more profits, the cycle of greed was in full swing.

Modern google is a mess. Ads are everywhere. Results trying to guess what I want - and often getting it wrong. I can't even get consistent searches for the same topic across multiple devices. People gaming the SEO (search engine optimization) of their websites so that they show up at the top of searches that have nothing to do with their actual content ... or worse ... just bots websites/companies creating copies of other sites so that we see literal duplicated content across many sites, just to force you to their Ad-riddled pages. And all this with the knowledge that everything I type, mis-type, search, click-on ... is all being recorded and sold.

Chatgpt is fun and interesting because it's new - like google when it was new - clean, simple, fast. Give it a few years before they re-do all the above steps and ruin it.