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TikiUSA t1_jcroj8m wrote

I’ve been using it for marketing copy and caption drafts, as well as content ideas. It’s remarkably good at that and has saved me a lot of time on the first stages of a campaign.

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eratonnn OP t1_jcrr9wu wrote

I've used it for routine, boring tasks as well, and it is good at generating large amounts of things for simple requirements, as long as you edit it afterwards. I've also used it for some summaries/things like this, and it's OK not great.

But that's sort of the most capability I've seen it have.

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TikiUSA t1_jcsawj1 wrote

Many, many people are terrible writers and I think AI will level the playing field a bit for them. The trick for me is then how to stay ahead.

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ButterflyCatastrophe t1_jct19dc wrote

The AIs have been trained on text written by all of those terrible writers. They produce something like the cultural average response to any prompt - a little bit of Stephen King, a little bit of Jane Austin, and a little bit of u/TikiUSA - "OK not great" is exactly what you should expect.

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TheNippleTips t1_jcsub9q wrote

It's pretty good at doing basic research on a subject as well

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ski-dad t1_jcu4fjp wrote

It is very good for writing content nobody is going to bother reading.

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ContestNew7468 t1_jcrzybm wrote

Same. Copy writing and brainstorming for taglines. Researching different brands and their market position. Pretty useful and interesting how quickly it becomes routine.

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TikiUSA t1_jcs96sl wrote

You’re right about becoming routine very quickly. It’s already baked in.

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deinterest t1_jcsxyrg wrote

Our agency also uses it a lot for content input about subjects we have less knowledge about. It's a lot faster than researching through Google.

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pocketdare t1_jcrplf1 wrote

Do you give it a brief?

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TikiUSA t1_jcrs2r0 wrote

Product description, target market, and keywords.

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pocketdare t1_jctob8p wrote

Interesting. As a brand guy, I'll have to give it a shot myself!

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TikiUSA t1_jcts5v7 wrote

Definitely do. It’s a start and sometimes points you in unexpected directions.

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100milliondone t1_jctgnm6 wrote

Same, I used to hate writing copy or product descriptions. This makes it so easy

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