I get what you're saying, but schools have full control over the cost of tuition. Athletic programs and associated scholarships are part of massive marketing strategies to entice prospective students. They're not doing it because they're trying to alleviate financial burdens; it's all about revenue.

Plus, it's the upper middle class who most consistently take advantage of those scholarships. They're the only ones who can consistently afford the youth programs that typically unlock those opportunities.

Everyone seems to overlook the fact that corporate and political leaders serve on the boards of all these schools. It results in universities being corporate America's wet dream. Massive tax breaks and significant financial backing by the government.