I hope you realize that $308 million is gross, not net profit. They posted a $27 million profit in 2021 and that's only because of cuts. The past decade every other year has seen net profit struggle to break a half percent and that's when they didn't lose money outright.

I hate ad banners and pay walls with a passion; I always run ad blockers and use 12ft.io where possible. The internet killed newspapers and we're all complicit. Consumers expect everything on the internet to be free.