What you said - ingredients are barely anything in good cooking. It's all technique and prep. Freshness and a natural state (eg: not processed, raw ingredients) makes most of the difference.

There is actually a tangible diff between air chilled and washed chicken. If Nature's Promise did air chilled, there'd be no difference.

You know that Guga guy on YouTube? He's got a video of taste testing chicken and Bell & Evans is one of them.