The problem that I'm pointing out is that the news outlets filling their airtime/column inches with the least informative races and it turns off the low information voter who judges the election just on the most reported candidates. I suspect that if the news outlets were informative and went in depth into policy differences, the same low information voters that judged that the candidates are all bad/corrupt/liars/what-have-you would still not vote because it was too boring. Shaming the non-voter is not effective at turning them out to vote but neither is informing them because there's a segment of the public who simply will not ever be interested in voting, they will come up with a rationale after the fact.