I mean, most of the Swiss companies brutally overcharge for what they're doing. If you're charging $5k+ for a watch, it'd be inexcusable for it *not* to last decades.

The Japanese seem to value honest pricing, and make excellent watches that hold up. You need to filter out the ones that aren't going to age well, as they're willing to take cosmetic changes the Swiss would be appalled by, but my Citizen Promaster Diver I'd put head to head with an Omega Seamaster at 1/10th the cost.