My socks I get from Costco, usually puma or adidas are pretty comfortable. I’m not saying they are better than DT by any means. I love wool but $16 for only 1 pair…I have a huge sock drawer for the same price as probably 3 pairs of DT’s and I never have to worry about laundry or running out. Since I have so many they last a very long time. It’s easier and more convenient for me, to do that I’d need to spend hundred of dollars from DT which I personally would rather spend on other products. Just my 2 cents.