I don't disagree that it will run forever. It will also smell like burning every time you use it (at least my parents did). The quality of the blend in the final product in an actual good blender is better to me than "it won't ever die". I can put toasted nuts in my smoothies and NOT have them be Grainy and gross. I can make nut flour, I can make oat flour. I can grind spices. I understand wanting something that will run forever. I personally prefer something that returns a better end product.